Here’s the way to developing an online presence that will guarantee you a job

Traditional “send-my-CV-and-covering-letter” approaches are outdated. In the competitive sphere of job seekers and job providers, studies have shown that companies are looking for their best talents through online engagements. It is said that 93% of recruiters will review a candidate’s social profile before recruiting. (Jobvite, 2016).


The changing landscape of talent management illustrates that employers are no longer just looking for a ‘classic’ resume that showcases the KSAs of a potential employee, but intrinsic qualities that make them different. (World Economic Forum, 2016)  Here’s how you can stand out from the crowd:

Be active and attractive on social media.


So you already have social media. Great.

But we’re not just talking about social media posts that flaunts a nice selfie or OOTD, nor are employers interested in the food you eat for your three meals.


While social media serves as a good way to better understand the potential candidate you are hiring, employers are more interested in the steps you’ve taken to prepare yourself for the job that you’re applying for. This includes past experiences (if any) or ongoing efforts.

Now, think back to how regularly you update your social media. Weekly? Daily? The key to keeping a strong online presence is to be active. That means constantly ensuring that you’re working on skillsets that can make you attractive to the present job market. This way not only are you up to date with opportunities, but you’re always relevant to the organisations.


One of the most widely used social media platform is Linkedin, and for a good reason. Linkedin is the equivalent of Facebook when it comes to resumes and CVs. It essentially is a resume packed with practical information that employers need to know about you, but at the same time it connects you with people of similar interests where you can join groups to interact and promote more personality. (, 2016)

Another effective approach to spice up your application is to work on blogs, professional blogs that demonstrates your ability to link concepts of what matters to you in an intelligent and unique way. Because blogs take up way too much effort maintain and yet is non-essential, many applicants don’t bother to even start on one. Having a blog or website suggests passion, dedication, motivation and creativity, which are elements that do not come across strongly on the regular resume. (TheEmployable, 2016)

Here’s an example of someone who started what seemed like non-essential social media that helped kickstart his writing career

The most important step yet, is to be mindful of your online etiquettes. Think of it as self-branding; the idea is to “always be professional”, even on personal and private accounts. You never know what will come up when you google search yourself. Don’t end up like the infamous Justine Saccos. (Ronson, 2016)

(451 words)


Jobvite, (2016). [online] Available at: [Accessed 9 Nov. 2016].

World Economic Forum. (2016). Five ways talent management must change. [online] Available at: [Accessed 9 Nov. 2016].

TheEmployable. (2016). How blogging can help you get a job. [online] Available at: [Accessed 9 Nov. 2016]. (2016). Cite a Website – Cite This For Me. [online] Available at: [Accessed 9 Nov. 2016].

Ronson, J. (2016). How One Stupid Tweet Blew Up Justine Sacco’s Life. [online] Available at: [Accessed 9 Nov. 2016].

BBC News. (2016). Job hunting: How to promote yourself online – BBC News. [online] Available at: [Accessed 9 Nov. 2016].


11 thoughts on “Here’s the way to developing an online presence that will guarantee you a job

  1. Hi Vivian,
    Great well-structured and informative post! You’ve sequenced your points seamlessly; from discussing the shift of CVs to social media, maintaining it professionally, and blogging to complement a digital profile.

    However, I’d like to discuss your take on maintaining a social media account. I believe that the content of one’s posts is subjective, depending on the individual’s field of work interest. For instance, it’s okay to post daily photos of food and OOTDs on Instagram if one is interested in a marketing-related job, e.g. a social media manager. If this was what you meant, then I would like to add on that, one can still post personal pictures of a hilarious night out with friends online, but could compartmentalise personal from professional life by having multiple online identities.

    It’s perfectly acceptable to develop separate accounts for personal and professional uses; many professionals open two accounts within the same social media site, one for each purpose. (Queens University, 2014) What about you; do you compartmentalize or integrate?

    Queens University (2014) Managing personal vs. Professional identity on social media. Available at: (Accessed: 10 November 2016).

    Liked by 1 person

    • Hi shafiq,

      Thanks for the comment! In general I’m not saying that people shouldn’t post food photos or OOTDs, but rather it’s not helpful to the application at all; of course unless you’re a food photographer or a fashion model. As such, these photos are considered as your portfolio.

      In response to the follow up question then, I would also choose to compartmentalise. 😀


  2. Hi Vivian,
    The content provided is rich and on point. It provides great knowledge on how one can manage their social media profiles and how you encouraged to not be scared about what you post because by posting a picture about the food you eat or the outfit you wear it won’t affect your chances of getting a job, and I feel that in a world like today where employers have access to information of employees it is important to encourage people to be comfortable about what they share. I’d like to ask what you consider proper online etiquette. Also do you feel that by managing a single online profile with both personal and professional posts can turn out to be effective? If so do you believe there is a certain ratio of how much of it should represent your professional life?


  3. Hi Vivian!

    In my post I talked about the importance of building up your own personal brand, however a crucial part that I did not realise is staying active on your social platforms. This is something so basic yet many of us (including myself) failed to do so. Just like you mentioned, by remaining active we can stay relevant to organisations, and connect with more people to develop your connections. It made me realise it is not enough just by building up your personal brand, you have to bring it out and showcase it regularly.

    Also, I like the example you gave of an Instagram user ‘gentlemenhood’ on how he kickstart his writing career with his Instagram. However, do you think someone like him could gradually become less authentic on his account? His focus might shift from his beliefs to promoting his books or his account, especially for someone like him with great amount of followers.
    Looking forward to hear your thoughts! 🙂


    • Hi Liting,

      Glad that my post was able to offer you a new insight!

      I’ve seen and read many examples of people who became a different person from the fame and responses that they’ve gotten from others, and definitely the risk of becoming less authentic is always there. It’s hard for us to say that he or she is less real now because of their success, after all we’ve never been there and we cannot emphatize with all the sudden additional pressures the individual has to face.

      Gentlemenhood was an account I found interest in originally on Twitter with less than 50 followings. He then slowly integrated to other social media platforms and honestly one of the best ways he can promote his account is to keep doing what he’s doing; because it’s obviously working out very well for him.

      Thanks for the question! I had fun replying to it. 🙂


  4. Vivian
    Hello Vivian, that was quite a well-structured post on the topic with some interesting points.
    As I went through your post, I noticed a few things that I would like to know your opinions on. You mentioned how your LinkedIn profile is a ‘resume packed with practical information that employers need to know about you’.
    Do you think that we should provide as much information as we can on our past experience or should we be selective in terms of what we present in our bio and why?

    I also found your discussion of blogging to be interesting. Do you think the activity of blogging should be about personal interests written as and when we get inspiration with a touch of professionalism or do you believe the activity needs to be with the sole purpose of attracting and catching the eye of an employer?
    I would like to hear your thoughts! Good job with the Post.



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