Traditional “send-my-CV-and-covering-letter” approaches are outdated. In the competitive sphere of job seekers and job providers, studies have shown that companies are looking for their best talents through online engagements. It is said that 93% of recruiters will review a candidate’s social profile before recruiting. (Jobvite, 2016).
The changing landscape of talent management illustrates that employers are no longer just looking for a ‘classic’ resume that showcases the KSAs of a potential employee, but intrinsic qualities that make them different. (World Economic Forum, 2016) Here’s how you can stand out from the crowd:
Be active and attractive on social media.
So you already have social media. Great.
But we’re not just talking about social media posts that flaunts a nice selfie or OOTD, nor are employers interested in the food you eat for your three meals.
While social media serves as a good way to better understand the potential candidate you are hiring, employers are more interested in the steps you’ve taken to prepare yourself for the job that you’re applying for. This includes past experiences (if any) or ongoing efforts.
Now, think back to how regularly you update your social media. Weekly? Daily? The key to keeping a strong online presence is to be active. That means constantly ensuring that you’re working on skillsets that can make you attractive to the present job market. This way not only are you up to date with opportunities, but you’re always relevant to the organisations.
One of the most widely used social media platform is Linkedin, and for a good reason. Linkedin is the equivalent of Facebook when it comes to resumes and CVs. It essentially is a resume packed with practical information that employers need to know about you, but at the same time it connects you with people of similar interests where you can join groups to interact and promote more personality. (Moocs.southampton.ac.uk, 2016)
Another effective approach to spice up your application is to work on blogs, professional blogs that demonstrates your ability to link concepts of what matters to you in an intelligent and unique way. Because blogs take up way too much effort maintain and yet is non-essential, many applicants don’t bother to even start on one. Having a blog or website suggests passion, dedication, motivation and creativity, which are elements that do not come across strongly on the regular resume. (TheEmployable, 2016)
Here’s an example of someone who started what seemed like non-essential social media that helped kickstart his writing career
The most important step yet, is to be mindful of your online etiquettes. Think of it as self-branding; the idea is to “always be professional”, even on personal and private accounts. You never know what will come up when you google search yourself. Don’t end up like the infamous Justine Saccos. (Ronson, 2016)
Jobvite, (2016). [online] Available at: https://www.jobvite.com/wp-content/uploads/2014/10/Jobvite_SocialRecruiting_Survey2014.pdf [Accessed 9 Nov. 2016].
World Economic Forum. (2016). Five ways talent management must change. [online] Available at: https://www.weforum.org/agenda/2014/10/don-tapscott-talent-management-millennials/ [Accessed 9 Nov. 2016].
TheEmployable. (2016). How blogging can help you get a job. [online] Available at: http://www.theemployable.com/index.php/2014/10/28/blogging-can-help-get-job/ [Accessed 9 Nov. 2016].
Moocs.southampton.ac.uk. (2016). Cite a Website – Cite This For Me. [online] Available at: http://moocs.southampton.ac.uk/websci/2014/03/13/ill-tweet-job-spec-snap-cv/) [Accessed 9 Nov. 2016].
Ronson, J. (2016). How One Stupid Tweet Blew Up Justine Sacco’s Life. [online] Nytimes.com. Available at: http://www.nytimes.com/2015/02/15/magazine/how-one-stupid-tweet-ruined-justine-saccos-life.html?_r=1 [Accessed 9 Nov. 2016].
BBC News. (2016). Job hunting: How to promote yourself online – BBC News. [online] Available at: http://www.bbc.com/news/business-25217962 [Accessed 9 Nov. 2016].